Novae and Dealer Spike: Shaping the Future of the Trailer Industry
As the trailer industry continues to evolve, Novae remains committed to helping our dealer network stay ahead of the curve. In a recent conversation with Dealer Spike, two of Novae’s senior leaders – Tony Wilkinson, Vice President of Sales, and Helge Hinniger, Vice President of Marketing – explored key strategies for navigating the next five years of retail transformation. The discussion was held in anticipation of the 2025 NATDA Trailer Tech Expo.
Bridging the Generational Divide in Trailer Buying
One of the major challenges – and opportunities – facing the industry today is blending digital and in-person buying experiences. Younger customers increasingly expect the convenience of online shopping, including browsing, customizing, and even financing a trailer without stepping into a showroom. In contrast, more traditional buyers still prefer the assurance of seeing and touching the trailer before making a decision.
Dealer Spike has proven to be a valuable partner in developing solutions that accommodate both types of customers. Together, we’re working toward a hybrid sales experience that allows dealers to provide a seamless and personalized journey – whether it starts online, in-store, or both.
What Today’s Buyers Expect from Dealers
Another important focus of the discussion was the rising expectations of today’s trailer buyers. It’s no longer just about selling a quality trailer – it’s about providing an exceptional customer experience from start to finish. That includes:
- Post-sale support and service
- Transparent, easy-to-navigate purchasing processes
- Ongoing partnership and engagement
- Loyalty-building opportunities that go beyond a single transaction
In partnership with Dealer Spike, Novae is helping dealers build long-term relationships with their customers – relationships built on trust, value, and service.
Watch the Full Discussion
For more insights into how Novae and Dealer Spike are working to equip dealers for success in the years ahead, watch the full conversation here: https://okt.to/rbTM8Y
